Description

In this episode of The Marketing Front Lines, we speak with Deirdre Mahon, VP of Marketing at super{set}, a unique venture studio that co-founds, funds, and forms AI-centric technology companies. With five successful startup exits under her belt, Deirdre brings a wealth of experience in building marketing engines from the ground up. At super{set}, she works across multiple portfolio companies simultaneously, helping AI and data-driven startups navigate the complex journey from seed to Series A and beyond. Her approach emphasizes getting extraordinarily close to customers, prioritizing marketing foundation over expensive sales hires, and creating proof-of-concept programs that deliver measurable value rather than just product demos.

Topics Discussed:

• Building marketing foundations before scaling expensive sales teams
• Leveraging AI-powered tools like Clay and Unified GTM for personalized outreach
• Creating rigorous proof-of-concept programs that drive higher close rates
• Balancing brand awareness with demand generation in early-stage companies
• The evolving role of blog content in an AI-driven search landscape
• Structuring nurturing campaigns that educate rather than sell
• Building lean marketing teams with generalist marketers and specialized freelancers

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Sponsors:

Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.

www.FrontLines.io

The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. 

www.GlobalTalent.co

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