Description

In this episode of The Backstory, Sabrina Halvorson and Michael Standaert of the North Dakota News Cooperative unpack a new initiative aimed at reshaping the future of local journalism and why community support may be the key to its survival.

The conversation centers around the findings of a statewide survey conducted with journalists, publishers, and news consumers as part of the Future of Local News project.

They discuss the continued public trust in local newspapers, the disconnect between consumer support and publisher concerns, and how communities might help ensure their local news outlets survive and thrive. Topics include generational preferences for print vs. digital, declining ad revenues, and the need to shift public mindset toward supporting journalism through subscriptions or donations.

Key Takeaways:

• Broad community support exists for local journalism, especially in rural areas.
• Younger audiences still value print, but expect digital access.
• Sustainable funding models must replace traditional advertising.
• Publishers and editors need to actively engage their communities.
• 80% of surveyed consumers said losing a local newspaper would harm their community.