Hiring problems are rarely hiring problems—they’re leadership and culture problems in disguise. In this episode of The Value Factory Podcast, Nick Anderson sits down with Brett Erik to unpack why companies struggle to attract and retain good people even when they think they’re doing “everything right.”
Brett breaks down how employer brand is formed whether leaders like it or not, why culture shows up long before the interview, and how everyday behaviors—not perks or slogans—determine who wants to work with you. They dig into visibility, authenticity, social presence, and the quiet signals organizations send that either pull talent in or push it away.
This is a practical conversation for leaders who want better people, stronger teams, and fewer hiring surprises—without chasing trends or playing corporate theater.
