Description

Yousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals.
takeaways

• Retainers should focus on results, not hours worked.
• Clients often lose sight of the value of expertise.
• Lower hourly rates may lead to subpar results.
• Investing in a retainer can yield better outcomes.
• Experience and proven results are crucial in PPC.
• Retainers allow for the involvement of a skilled team.
• Understanding client needs is key to setting retainers.
• A good retainer can be a cost-effective solution.
• Management fees are a necessary investment for scaling.
• Choosing the right professional is essential for success.

titles

• The Retainer Revolution: Why Results Matter
• Hourly Rates vs. Retainers: The Ultimate Showdown

Sound Bites

• "You should be focused on results."
• "That's a hell of a retainer, right?"
• "You have to pay a retainer."

Chapters
00:00 The Retainer vs. Hourly Debate
09:29 Understanding the Value of Expertise in PPC
 
 
keywords: retainers, hourly rates, PPC, client management, advertising, business strategy, results-driven, Upwork, Fiverr, marketing