In this episode, Yousaf breaks down how performance marketers and small agencies can use AI—specifically ChatGPT—to streamline and improve Google Ads audits without sacrificing quality.
With most agencies operating lean teams and managing dozens of clients, traditional manual audits are no longer sustainable. Instead of being the analyst, copywriter, assistant, and director all at once, Yousaf explains how to reposition yourself as the strategist—while letting AI handle the heavy lifting.
He walks through his exact audit workflow, including:
Exporting campaign, conversion, and search term data
Analyzing performance metrics like CPA, ROAS, and Impression Share
Reviewing conversion actions and attribution
Evaluating search term reports for waste and missed opportunity
Including Performance Max and Shopping diagnostics
You’ll learn how to organize this data into an audit template, feed it into ChatGPT, and use a proven prompt to generate a structured, actionable analysis.
Yousaf also explains how to transform audit outputs into professional Word documents and presentation decks using ChatGPT and Google Gemini—making it easier to deliver high-quality insights to clients at scale.
Most importantly, he emphasizes that AI is a tool—not a replacement for expertise. Every output must be reviewed, validated, and refined by the marketer before being presented.
If you’re running a lean agency, juggling multiple accounts, and looking to increase efficiency without lowering standards, this episode gives you a practical system you can implement immediately.
Why traditional audits don’t scale for small agencies
Turning ChatGPT into your analyst and assistant
What data to export for proper audits
How to structure an AI-powered audit template
Using prompts to uncover waste and blockers
Creating client-ready decks with Google Gemini
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