In this podcast, I explain the different smart bidding strategies of Google ads and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and its impact on the algorithm. Stream this podcast to gain a better understanding of Google ads' smart bidding and how it can optimize your ad campaigns:
00:00 Introduction to Google Ads Smart Bidding Strategies
03:29 Smart Bidding and Conversions
06:06 Enhanced Cost Per Clicks
13:02 Maximum Clicks
