Description

This episode of the “Pitch Live with Amy Summers” podcast features Marci Zaroff, the fashionista visionary who coined the term “ECOfashion” in 1995. Marci is an internationally recognized ecolifestyle expert, serial entrepreneur, and author of "ECOrenaissance: Co-Creating A Stylish, Sexy and Sustainable World," (Simon & Schuster). As the founder and CEO of ECOfashion Corp, she’s built a powerhouse of sustainable and organic brands, from Farm to Home and METAwear to YesAnd, while championing environmental and social responsibility for more than three decades. A pioneer in the industry, founder of Under the Canopy and co-founder of BeyondBrands, Marci’s influence extends through numerous ventures and leadership roles, making her a driving force in sustainable fashion and conscious consumerism worldwide.

Key pitching takeaways from Marci Zaroff on this episode of “Pitch Live”:

• Connect with Consumers: Make it a dialogue, not a lecture. Start with something relatable to build rapport before introducing more complex topics.
• Know Your Product Story: Understand every detail of your product to weave compelling narratives around it.
• Align Love with Values: Offer products people already love, but add an element that allows them to make a positive impact.
• Design for All: Make your offerings accessible and affordable, not just exclusive to high-end consumers.
• Be Genuine: Approach pitching with authenticity and enthusiasm—avoid coming across as scripted.
• Prepare, Get Grounded, and Focus: Before pitching virtually, clear your mind and get into the right headspace hours beforehand.
• Choose Partnerships Consciously: Collaborate with those who align with your brand values, not just big names. Authenticity is key.

Join Amy Summers for #PitchLive with #PitchPro Marci Zaroff to access Marci’s pitching strategies and success stories that prove the power of #ThePitch ☎️🤩

Connect: 

Follow and connect with Amy Summers:

Instagram | TikTok | Facebook: @amysummersnyc 

X: @PitchAmy 

LinkedIn: https://www.linkedin.com/in/amysummersnyc 

Follow and connect with Marci Zaroff:

Instagram | X | TikTok | Facebook: @marcizaroff

LinkedIn: https://www.linkedin.com/in/marci-zaroff-b5990a3/ 

Website: https://www.marcizaroff.com/ and https://ecofashion.com/ 

Farm to Home: https://www.hsn.com/shop/farm-to-home/23100 

Follow and connect with Pitch Publicity #PitchStars 

Instagram and LinkedIn @pitchpublicity 

Follow and connect with #INICIVOX for #VirtualMentorship 

Instagram | Facebook | X | LinkedIn: @INICIVOX

Website: www.INICIVOX.com 

Be sure to hit that subscribe button and give us a rating or review. Your feedback helps us plan future episodes. As a bonus, join us at www.INICIVOX.com where you can get motivated, hone your communication skills and binge as much mentorship as you want, whenever you need it.