How can you make social media work for your business?
My guest here in Episode 31 is Sophie Southmayd, a digital marketing expert and founder of Sophie Southmayd Consulting.
Sophie and her team are social media experts who take the time to get to know a brand's ethos, creating content with the right tone of voice, all while utilising their expertise in optics for better brand awareness.
Sophie explains:
- How she spotted the opportunity to start her own agency whilst an employee
- What she does on a quiet day to continue growing the business
- Why you should always find out a client’s budget
- How you can establish your social media tone of voice
- The social media etiquette to follow
- Why consistency is key
- How you can manage your community
- Why the metric you should be looking at isn’t followers
- How you can be authentic online
- Why video is non-negotiable…and the top 3 things you need to succeed
Her best advice is not to worry so much.
Enjoy!
