In this episode of the Prosperous Prairie Founders Podcast, Brian Ludwig sits down with Katrina German, founder of Ethical Digital, to talk about digital marketing, AI, and why trust may be the most important business asset in today’s uncertain world.
Katrina shares how her journey into tech started in an unexpected way. With a background in history and as a single mom navigating life changes, she discovered the power of early social media platforms and began helping businesses understand how to use them. What started with Twitter in its early days evolved into founding multiple tech companies and becoming a leader in Canada’s technology sector.
Today, Katrina works with organizations across Canada, including membership groups, associations, cleantech innovators, and small businesses. Her company provides digital marketing strategy, LinkedIn marketing, advertising, websites, social media planning, and AI consulting. She helps businesses cut through the noise of millions of online marketing options and build strategies that actually connect with the right audience.
A key theme in this conversation is trust. Katrina explains that we are living in a “trust crisis,” where many people feel disconnected from institutions and skeptical of what they see online. When it comes to AI, she encourages business owners to ask a simple question: Will this increase trust in my business, or decrease it? That gut check can guide decisions around automation, data use, and transparency.
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