Description

Your Shopify traffic didn't disappear; it just got smarter and moved to AI agents. While you were busy optimizing meta tags for 2015, 84% of e-commerce brands started integrating AI, and the ones doing it right are seeing a 30% higher AOV on orders found through AI search.

If you aren't optimizing for "Answer Engines," you are basically invisible to the modern shopper. I sat down with Nihar Kulkarni from Roswell NYC to discuss why the old agency model is dead and how to make sure the robots actually recommend your products.

Key Take-aways

• Why silos are killing your growth and how integrated creative and media teams generate a 20% lift in conversion rates.
• Are you optimizing for AEO and GEO? If you don't know what those acronyms mean, you are already behind.
• The "LLMs.txt" file is the new sitemap. Learn why you need to add this simple text file to your Shopify store immediately to feed the AI bots.
• Why agencies have to stop billing for hands and start billing for brains before AI replaces the execution work entirely.
• The massive retention mistake most brands make on Black Friday (hint: stop emailing people who just bought from you).
• How to reverse engineer your retention strategy to ensure 30% of your revenue comes from email and SMS.

Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌

(plus most report paying about half the price of Klaviyo 🤫)

🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend

Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue!

Try Bold apps for free here: shopify1percent.com/bold

Resources & Links Mentioned in the Show

Roswell NYC: https://roswell.nyc

Nihar Kulkarni on LinkedIn: https://www.linkedin.com/in/niharkulkarni/

Diane von Furstenberg (DVF): https://www.dvf.com

Gorgias Helpdesk: https://www.gorgias.com

Sienna AI: https://www.sienna.ai 

Attentive: https://www.attentive.com

Yotpo: https://www.yotpo.com

Judge.me: https://judge.me

Reviews.io: https://www.reviews.io

Perplexity AI: https://www.perplexity.ai

Shop App: https://shop.app

Bold Commerce: https://www.boldcommerce.com

Bold Match: https://boldmatch.com/