Richelle Pena shares her inspiring journey of building and selling American Pediatric Dental Group alongside her husband, Will.
Starting from a single dental office funded by bootstrapping their savings, they expanded to seven locations by focusing on strategic marketing and community engagement.
Richelle discusses the importance of ignoring competition noise, leveraging relationships, and understanding market needs. She also shares the thought process behind selling their business to Dentistry for Children, a Dental Service Organization (DSO), while retaining ownership of the real estate for future passive income.
Richelle's story highlights the vital balance of family, faith, and business priorities, and she teases her upcoming book on being a 'Power Couple' in entrepreneurship.
1:10 Building a Dental Practice with Her Husband
5:00 Bootstrapping the Business and Taking Big Risks
7:36 Designing and Building Out Their Office Space
10:50 Standing Out with Flexible Hours
15:02 Making an Impact in Children’s Lives
18:00 Priorities: God, Family, and Business
20:02 Understanding Dental Service Organizations (DSOs)
22:44 How Dental Practices Are Valued
25:01 Why Renting After Selling Can Be a Smart Move
27:11 Advice for Couples Working Together
29:52 Transitioning from Business Mode to Personal Life
32:00 Launching a New Business Together
35:28 Key Insights from a Book on Partnerships
