Maggie Lord, founder of Rustic Wedding Chic, highlights her incredible entrepreneurial journey. Maggie shares how she transitioned from being a teacher to starting and scaling a successful digital media business without prior business experience.
Learn about her strategies for building and monetizing her company, navigating the decision to sell to David's Bridal during COVID-19, and her shift to a corporate role post-acquisition. Maggie also discusses her current focus on mentoring female entrepreneurs, offering insights on strategic partnerships, business valuation, and the importance of mindset.
This episode is packed with valuable advice for women in business, from entrepreneurship and scaling a business to selling it effectively.
1:20 Introducing Maggie Lord’s Entrepreneurial Journey
2:04 Starting Rustic Wedding Chic in 2008
5:35 Funding the Early Growth of the Company
6:36 Shifting to Monetization Through Brand Partnerships
7:20 Launching the Vendor Directory
8:43 Licensing the Brand to Scale Even Further
12:52 Sealing the Deal by Emailing the CEO
14:23 Positioning the Business Beyond Personal Branding
18:04 Joining the Leadership Team at David’s
19:12 Growing as an Entrepreneur Inside David’s
20:34 Navigating the Business Through COVID-19
22:14 Returning to Entrepreneurship
23:50 Empowering and Supporting Female Founders
