Ruthie Schulder shares her story of building and selling her experiential agency. Ruthie discusses the challenges and strategies that led to her agency's success, her decision to pivot and eventually exit the business during the COVID-19 pandemic, and how she has transitioned to coaching other female entrepreneurs.
She emphasizes the importance of knowing when to move on, positioning and sales, and aligning business with personal values and goals.
1:08 Meet Ruthie: Founder, Leader, Visionary
2:22 How She Started The Participation Agency
4:16 The Key Drivers Behind Their Rapid Growth
6:11 Why Depth Matters More Than Scale in Agency Building
7:51 The Big Shift Into Becoming a Digital Agency
9:00 When the Universe Pushes You Toward Change
10:25 A Pandemic-Era Bidding War Begins
12:22 Bringing In an Investment Banker to Navigate the Sale
14:29 Choosing the Best Agency Fit for Their Clients
16:47 Why She Stayed On After Selling the Company
18:30 Embracing Change and New Professional Opportunities
19:57 Moving Into Coaching for Female Entrepreneurs
22:34 Aligning Your Business With Your Personal Gifts
23:40 Rediscovering Identity After Exiting a Business
