Christine shares her experiences negotiating five separate Letters of Intent before finally securing a deal that doubled her company’s valuation.
Christine's three-year saga involved both personal and professional challenges, including contracting long COVID, which ultimately influenced her decision to sell. The discussion delves into the intricacies of the selling process, the importance of choosing the right advisor, and how perseverance is key in the world of mergers and acquisitions.
Christine also reveals how writing her book, 'Stop Starvation Marketing,' helped her stay grounded amid the chaos.
1:21 Why It Took Five Tries to Finally Close the Deal
3:12 What Founders Need to Know About LOIs
6:10 Launching an Agency After Major Setbacks
7:32 Shifting From Consulting to Building an Agency
8:55 The Moment She Realized the Company Needed Restructuring
10:20 Debating Whether to Sell During COVID
12:00 Receiving a Full All-Cash Offer for the Agency
14:35 Why Buyers Wanted a Strong Platform Company
16:06 When Legal Bills Start Piling Up From Multiple LOIs
19:11 Choosing the Right Advisor Can Change Everything
21:55 The Final Hesitation Before Signing the LOI
23:02 Why Timing Is Everything in Business Deals
24:01 Building a Complete and Investor-Ready Data Room
27:30 Writing a Book While Selling Her Company
