She built a company from scratch to serve medically fragile children — and sold it for double her valuation.
In this powerful and emotional episode, Coco Sellman shares the full story behind founding her home healthcare agency inspired by her stepdaughter, scaling it to $7M in just 18 months, surviving the pandemic, navigating investors and partnerships, negotiating a merger, and finally landing the perfect exit with a major children’s hospital.
From starting without funding to surviving impossible cash flow gaps and sitting across from private equity in a room full of men — Coco breaks down what it really takes to exit on your terms. If you’re building with purpose but want a serious business outcome… this one is a must-listen.
2:34 Starting a Home Health Care Agency
4:47 Spotting Big Market Opportunities in Health Care
6:50 Building a Strong and Scalable Home Health Agency
9:01 Why Proof of Concept Matters in This Industry
10:36 Delivering Specialized Care for Fragile Patients
12:11 How They Hire and Retain Exceptional Nurses
14:01 The Decision to Bring On Investors
18:10 Shifting Growth Strategies During the Pandemic
19:56 Merging With Competitors to Stay Competitive
22:01 Breaking Down How the Merger Was Structured
24:01 The Major Challenges They Faced During the Merger
27:22 Why Choosing the Right Partner Is Everything
30:02 Winning a Medicaid Rate Increase
32:13 Interest From Connecticut Children’s Hospital
34:04 What Private Duty Nursing Really Involves
35:38 Why Autonomy Matters So Much in Business
39:32 The Role of Advocacy in Healthcare Pricing
