Joyce Marter didn’t just build a therapy business—she survived betrayal, took on millions in debt, and still managed a seven-figure exit. In this episode, she gets brutally honest about the moment her co-founder quit by email (and CC’d the staff), how she rebuilt from financial rock bottom, and the mindset shifts that helped her turn chaos into a multimillion-dollar win. If you've ever felt like you're drowning while everyone else thinks you're thriving—this one’s for you.
2:10 Why Destigmatizing Mental Health Is So Important
6:11 Cash Flow Chaos During Rapid Growth
7:30 When a Business Partner Resigns Out of Nowhere
9:40 Why You Need a Pre-Dissolution Agreement
10:44 Asking for Help During a Cash Flow Crisis
12:56 How a CPA Revealed the Business’s True Value
14:45 Overcoming a Deep Scarcity Mindset Around Money
16:22 Practical Steps to Improve Cash Flow Fast
19:01 Why Aligning With the Right Buyer Matters
21:25 Choosing the Best Offer for Long-Term Success
22:16 Standing Firm on Your Principles in Negotiations
23:40 The Importance of Not Folding at the Final Hour
27:43 Tools and Practices for Managing Money Stress
