Most founders dream of selling their company—but what happens when you sell and still have to run the business? Justin Haskell, CEO and founder of Maximum Senior Benefits, shares his journey from struggling entrepreneur to building a nationwide business and selling a majority stake. Tune in to hear:
- How Justin went from seeing sales as a necessary evil to realizing it’s the foundation of every successful business.
- Why knowing how your customers actually want to engage with you is the key to building trust and lasting relationships.
- Why selling a business doesn’t mean instant freedom and why staying on as CEO and reporting to a parent company was a bigger adjustment than expected.
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