In this episode of The Nonprofit Edge, host Chris Looney sits down with Chad Paris, CEO and Creative Director of Parisleaf, to unpack one of the most misunderstood elements of major fundraising efforts: campaign communications.
Whether your organization is planning a billion-dollar university campaign, a hospital expansion, or a large-scale nonprofit initiative, how you tell your story matters. Chad shares how powerful communications can unify people around a common vision, inspire donor confidence, and transform campaigns from transactional to transformational.
Together, Chris and Chad explore:
Why campaign communications are the heartbeat of a successful fundraising effort
How to integrate communications early in campaign planning—ideally during readiness and feasibility studies
The value of co-creation and collaboration between fundraising counsel and creative partners
How to balance institutional and campaign branding for consistency and inspiration
The power of authentic storytelling that connects the head and the heart
Strategies to maintain momentum and keep communications fresh through long campaigns
How AI and new tools are shaping the future of nonprofit storytelling
This is a must-listen for nonprofit leaders, fundraisers, and communicators preparing to launch or strengthen a major campaign.
🎧 Listen now to learn how to build alignment, spark emotion, and tell the story that will move your donors to act.
