Price cuts alone aren’t enough when a listing sits for 90‑plus days in a softening market. In this rapid “7‑Step Refresh Plan” I show you exactly how to make a stale property feel brand‑new again: hit pause for a week to reset buyer fatigue; launch a mini‑makeover (fresh mulch, neutral paint, LED bulbs, carpet clean‑up) that photographs well; replace every photo and video so the listing pops on MLS and social; rewrite the remarks to spotlight lifestyle hooks you skipped the first time; relist mid‑week as “new today” and back it with a broker caravan plus an experience‑driven open house (local coffee partner, prize draw, full social promo); and drop every visitor into a one‑week retargeting campaign so the home keeps following them online. Use this playbook to reposition price, reignite buzz and prove to the seller you have a real strategy—not just a sign in the yard.
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