In this episode Malika and Michelle speak with Shane Simmons, the Founder and CEO of Crimson Media, a digital marketing agency. In order to attract their ideal patient, practices need to create a trustworthy online presence that tells a story. Optimizing your internal and external marketing will put your practice above the rest and guarantee an healthy influx of business
0:23 Introducing Shane
2:15 What's your story
5:56 Authentic advertising
9:15 Avoid stock photos
12:40 Find your why
18:06 Office culture
20:20 Reviews and videos matter
27:50 Where to post and how to track
32:10 Listen to the calls
35:31 In conclusion
37:30 Outro
Shane Simmons
linkedin.com/in/shane-simmons-b-s-a5051564
https://www.crimsonmediagroup.com/
Twitter @shanesimmonstv
Malika Azaroon
ZarDentalConsutling.com
https://www/linkedin.com/in/zardentalconsutling/
Michelle Affanato
AffinityManagement.co
linkedin.com/in/michelle-affanato-7326b921
