Description

Keywords:  entrepreneurship, creative agency, outsourcing, subscription model, digital marketing, PENJI, business development, virtual teams, global workforce, marketing strategies, brand messaging, small business, communication, customer reviews, business growth, simplicity, honesty, client relationships, global business, marketing strategies, communication, leadership, accountability, growth, networking, employee empowerment, written communication, business success, resilience, discomfort

Summary:  In this episode, Mitch Beinhaker interviews Jonathan, the co-founder of PENJI, a virtual agency for creatives. They discuss Jonathan's background, his journey into entrepreneurship, and the founding of PENJI. The conversation explores the challenges of hiring, the benefits of outsourcing, and the innovative subscription model that PENJI offers to creatives. Jonathan shares insights on the importance of hard work, the global reach of their services, and the strategies they use for business development. In this conversation, Johnathan discusses the significance of brand messaging for small businesses, emphasizing the need for simplicity and honesty in communication. He highlights the importance of customer reviews and how going above and beyond for clients can lead to positive feedback. The discussion also covers leveraging content for business growth and the challenges of communication in a global business environment. Johnathan stresses that mastering communication is crucial for success and that empowering employees can lead to better outcomes. In this conversation, Johnathan and Mitch explore the critical role of communication in leadership and business success. They discuss the importance of clear communication, both verbal and written, and how it can empower employees to achieve goals creatively. The conversation also touches on the necessity of accountability, learning from mistakes, and the value of networking. Additionally, they emphasize the importance of embracing discomfort as a means of personal and professional growth.

Takeaways

• Hard work is essential for success in business.
• Outsourcing is crucial for modern businesses.
• PENJI offers a subscription model for creatives.
• Hiring can be a complex and challenging process.
• Building a strong brand message is key to attracting clients.
• The creative industry is evolving with digital solutions.
• Global teams can enhance business efficiency.
• Understanding client needs is vital for service delivery.
• Networking and relationships are important in business development.
• Perseverance is a key trait for entrepreneurs. Brand messaging is crucial for standing out in a competitive market.
• Simplicity in messaging helps customers understand your services better.
• Honesty and directness in communication build trust with clients.
• Customer reviews are vital for validating your business's quality.
• Going above and beyond for clients can lead to more positive reviews.
• Leveraging content, like podcasts, can enhance customer relationships.
• Understanding your business goals is essential for long-term success.
• Effective communication is key to managing a global business.
• Empowering employees can lead to better results and creativity.
• Mastering communication can significantly impact business success. Communication is essential for effective leadership.
• Employees need clear direction to succeed.
• Written communication helps prevent misunderstandings.
• Regular updates foster accountability and progress.
• Embracing discomfort can lead to personal growth.
• Networking is crucial for career advancement.
• Learning from mistakes is a key to success.
• Effective communication can improve relationships.
• Empowering employees leads to better results.
• Helping others can lead to personal fulfillment.

Titles

• From Lawn Mowing to Business Success
• The Evolution of PENJI
• Outsourcing: The Future of Work
• Navigating the Creative Industry
• Building a Global Agency
• The Power of Subscription Models

Sound Bites

• "We have to get to here."
• "You just sign up for the service."
• "Hiring somebody is really hard."
• "You have to get rid of them."
• "You need to outsource."
• "Communication is paramount."
• "You have to go above and beyond."
• "We have hundreds of testimonials."
• "Communication aspect is key."
• "It's not gonna be brain surgery."
• "Communication is the key."
• "You can't control everything."

Chapters

00:00 Introduction and Background

02:59 The Journey to Entrepreneurship

06:04 Building PENJI: The Creative Agency

08:51 The Subscription Model for Creatives

12:01 The Importance of Outsourcing

14:59 Navigating the Creative Space

18:02 Global Reach and Business Development

19:10 The Importance of Brand Messaging

20:40 Simplicity and Honesty in Business

22:52 Effective Communication Strategies

25:39 The Power of Customer Reviews

29:00 Going Above and Beyond for Clients

30:10 Leveraging Content for Business Growth

32:41 Understanding Business Goals

36:57 Challenges of Global Business Communication

40:15 The Importance of Communication in Leadership

44:24 Strategies for Effective Communication

46:48 The Role of Written Communication

51:30 Learning from Mistakes and Accountability

54:41 Embracing Discomfort for Growth

59:41 Networking and Building Connections