Description

Keywords:  podcasting, entrepreneurship, digital marketing, coaching, business strategy, visibility, high ticket programs, strategic risk reversal, video marketing, relationship building, podcasting, entrepreneurship, digital marketing, audience engagement, business strategy, networking, virtual business, overcoming nervousness, common mistakes, focus

Summary:  In this conversation, Cheryl Plouffe shares her journey from a successful career in corporate television to becoming an entrepreneur focused on helping others leverage podcasting for business growth. She discusses the importance of building high trust relationships, the shift towards digital marketing, and innovative business models in the coaching industry, including linking payments to results. Cheryl emphasizes the need for clarity and strategy in business, particularly in the coaching space, and how podcasting can be a powerful tool for establishing authority and credibility. In this conversation, Sheryl Plouffe and The Accidental Entrepreneur discuss the multifaceted benefits of podcasting for entrepreneurs, emphasizing the importance of building relationships, overcoming nervousness, and understanding one's audience. They explore common pitfalls in digital marketing and podcasting, the significance of focus in business strategy, and the evolving landscape of virtual podcasting. Sheryl shares insights on how to effectively engage with clients and the necessity of continuous feedback to refine offers and strategies.

Takeaways

• Cheryl started her career in community television at 18.
• She transitioned to entrepreneurship in 2017 due to changes in the media landscape.
• The shift to digital marketing and podcasting became crucial during COVID.
• Building high trust relationships is essential for business success.
• Many coaches lack clarity and a structured program when they seek help.
• Linking payments to results is a unique approach in the coaching industry.
• Cheryl's focus is on helping clients achieve transformations, not just creating content.
• Understanding hard costs is vital for sustainable business operations.
• Podcasting should be part of a broader business strategy, not just a standalone effort.
• The coaching industry is vast, and many struggle to find effective strategies. Building relationships through podcasting can lead to unexpected business opportunities.
• Networking is about mutual benefit, not just client acquisition.
• Many entrepreneurs struggle with talking to enough people and building connections.
• Podcasting provides an intimate platform for conversation and relationship building.
• Overcoming nervousness on camera is often a matter of practice and gradual exposure.
• Common mistakes in digital marketing include not understanding the target audience and their needs.
• Focusing on a specific audience can enhance business growth and profitability.
• The clarity of messaging is crucial for positioning offers effectively.
• Continuous feedback from clients is essential for refining business strategies.
• A focused approach in business can prevent feelings of overwhelm and fragmentation.

Titles

• Overcoming Podcasting Anxiety
• Mastering the Art of Podcasting

Sound Bites

• "I just wanted to take control of my own destiny."
• "What gets you to six figures doesn't get you to seven."
• "We link our payments to results."
• "It's authority building, it's credibility building."
• "They're not talking to enough people."
• "Podcasting is a natural fit for that strategy."

Chapters

00:00 Cheryl's Journey from Corporate to Entrepreneur

11:01 The Shift to Digital and Podcasting

17:01 Innovative Business Models in Coaching

24:17 Strategic Podcasting for Business Growth

28:55 Building Relationships Through Podcasting

32:49 Navigating the Virtual Podcasting Landscape

36:12 Overcoming Nervousness in Podcasting

39:22 Common Mistakes in Digital Marketing and Podcasting

42:40 Understanding Your Audience and Offer

46:34 The Importance of Focus in Business Strategy