Madeline Reeves shares how Advisory Amplified is reimagining accounting conferences with community focus, practical advisory content, and a women-led, inclusive approach.
Summary
Today Iβm speaking with Madeline Reeves, Founder & CEO of Fearless Foundry, creator of Advisory Amplified.
In this episode, we talk about . . . Reinventing accounting conferences through a six-city U.S. tour focused on practical advisory content and community building.
π§° Apps & Tools Mentioned:
Avalara, QuickBooks Online Accountant (QBOA), TSheets, Hubdoc,Β Abacor, Firm360, Taxfyle
00:00 β Welcome Madeline Reeves: Advisory Amplified rethinks accounting events.
02:05 β From Avalara to Advisory Leader: Madelineβs tech-to-advisory journey.
06:10 β Why Advisory Amplified Exists: Gaps in traditional conferences.
09:30 β Real Talk: Advisory in the US vs. Global: What's missing in America.
13:25 β Designing Inclusive Conferences: Women-led by design, not default.
17:15 β The Power of Representation: All-female AI panel moment in Chicago.
20:40 β Tools Driving the Advisory Shift: What tech supports real advisory?
23:55 β Advisory Tech Stack Talk: Practical sessions with partner input.
27:10 β From Random Acts of Consulting to Service Lines: Productizing advisory.
30:35 β AI + Advisory Integration: Using AI for better client conversations.
34:00 β Hands-On Learning With Workbooks: Goodbye chicken scratch notes.
37:15 β Building Community with Local Flavour: Hometown hosts & local vendors.
41:05 β Sponsors with Substance: No sales pitchesβonly educational value.
44:25 β The Value of Diverse Perspectives: Unlocking new ideas through inclusion.
47:00 β Advisory Mindsets & Skills: Let go of perfection, focus on listening.
50:15 β Stop Selling, Start Serving: Grow advisory with current clients.
53:10 β Advisory Amplified Goes Virtual: November 18 launch details.
55:30 β Global Ambitions + The Bus Dream: What's next for the conference.
58:00 β Final Thoughts: Building a future-focused, community-powered industry.
Contact details:
Β
Madeline Reeves: https://www.linkedin.com/in/madelinefearless/
Fearless Foundry: https://www.fearlessfoundry.com/
Advisory Amplified: https://www.advisoryamplified.com/Β
Accounting Apps newsletter: http://accountingapps.io/Β
Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMindΒ
LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/Β
YouTube Channel: https://www.youtube.com/ANISEConsultingΒ