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Special Guest: Joel Friedland

https://www.britproperties.com

Welcome back to another episode of the Podcast Profits Unleashed Podcast! I’m your host, Karen Roberts, and today’s conversation is one I know will shift the way you think about investing, selling, and even the mistakes we’ve all made along the way.

• Listening beats selling every time. Joel shares how learning to ask better questions (instead of pitching) changed the entire trajectory of his career.

• Vulnerability builds trust. By opening up about failures—including a period of deep depression after the 2008 crash—Joel shows the power of honesty in building long-term investor relationships.

• Debt-free investing is possible. Joel reveals how syndicating industrial real estate without banks or debt works and why it’s a safer long-term play.

• Commercial real estate is more accessible than most people think. Minimum investments can start far lower than many assume, making it a viable option for more investors.

• Podcasting as credibility. We explore whether podcasting could be the trust-building platform Joel—and others in business—need to expand their investor network.

In this episode, I sit down with Joel Friedland, a seasoned real estate investor with over 40 years of experience. Joel takes us back to 1981, when interest rates were a shocking 17% and he was just starting out in industrial real estate. What struck me most is how he owned up to the mistakes he made early in his career—talking more than listening, pitching instead of consulting—and how those lessons transformed the way he does business today.

Joel walks us through his evolution from traditional broker to debt-free syndicator, sharing stories of working with family-run businesses, massive industrial clients, and investors who trusted him enough to join deals worth millions. What makes this episode truly powerful is Joel’s candor about the challenges he’s faced and the mindset shift that helped him rebuild stronger than ever.

If you’ve ever thought, “I can’t get into commercial real estate” or wondered how to truly connect with people in any business, this conversation will change your perspective.

👉 To connect with Joel, visit BritProperties.com

https://www.linkedin.com/in/joel-friedland-5508a791/

https://www.youtube.com/@investingwithjoel/featured

🎧 Listen now on Apple Podcasts, Spotify, or your favorite app.
And don’t forget to subscribe, rate, and share the show with a fellow entrepreneur who needs to hear this!

Wherever you are on your journey, we have a solution for you. Getting your message heard, growing your audience, building influence or getting ready to scale your businesshttps://podcastprofitsunleashed.com/appointment