The Ag 45 Soul Aligned Strategy Podcast, hosted by Katherine Breuss, features a conversation with Sandra Dempsey, the founder of Source 10, a video production agency. Sandra shares her journey from being a lawyer in Mexico to becoming a media professional in the United States. She discusses the importance of soul alignment in her career transition, building a business driven by purpose, and navigating challenges. The conversation highlights the balance between soul alignment and practical business strategies for sustained success. Sandra offers insights about perseverance, the significance of showing up, and the value of clarity and alignment in business.
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Katherine Breuss: Sandra, welcome to the AG 45 Soul Line Strategy podcast. It [00:01:00] is, uh, a real pleasure to have you here, and I wanna introduce to the audience listening. This is Sandra Dempsey. She has a business called Source 10, but I'm gonna pass it over to her too.
Uh, tell us about who she is and also her business before we get into, uh, the conversation. So Sandra, I'm gonna pass it over to you to just tell us who you are and tell us about your business. Thank you so much, Katherine, and well, we're a, we're a privilege to be part of your space and um, you know, I was even thinking when you're in the world, soul into the business world, that's already a game changer.
Sandra Dempsey: So thank you so much for doing this and for allowing the space, uh, to entrepreneurs and women like me to come and, um, talk to you. So. Uh, well, I'm originally from Mexico and I moved to the United States in 2002 as I married an American that I met at the beach in Mexico. So it's like a love story. Uh, we're here together still now.
We have three kids, uh, 21, 18, [00:02:00] and uh, 15. And, um, even though my background in Mexico is being an attorney that's gonna, that, that's the degree I got when I moved to United States. Your law degree is not, does, is not. So you had to pretty much, uh, either reinvent yourself or start something new. And I invented myself, uh, joining the media communications world, which I always loved and adore.
And it was interesting because I, I just, you know, it kind of came to me. Uh, by accident. And I think that has to do with the alignment of the soul, right? I mean, when you want something so deeply, it comes to you. And I feel like that was the beginning of, uh, the journey we're in right now, which is, uh, a video production agency.
We focus on storytelling and cinematic video content, and we help companies and organizations to tell their message with heart and love and, um, creating really beautiful content for them to be able to leverage, uh, the work that they do through video content. I love it. I love that you said, you know, [00:03:00] when you connect with the soul, it just becomes easy, you know?
Katherine Breuss: Yeah. And that's what I cannot even imagine. Well, actually I can, 'cause I kind of had to reinvent myself a bit. Mm-hmm. But just start all over, uh, coming from Mexico and you have a law degree and then having to start all over and, and start again. That I would imagine took a lot of, um. Really actually being aligned with your soul to even get through something like that.
Sandra Dempsey: Yeah, I think, um, you know, when you had to start from scratch, and we know professionally you don't, right? Because you have acquired a lot of knowledge through your college degree, and I used to have a law firm back in Mexico, so I had some of that, but at the end of the day. Um, your network is everything, right?
So when you come to a new country and you don't know anybody, and you have to start creating new relationships, uh, you know, new friendships, so at least you kind of like understand the culture to begin with, right? I mean, you come, it's a new place. Uh, you don't [00:04:00] even know how businesses on here, and I mean, you can assume, right?
But. Deeply, deeply. You just don't know. So I will say part of the great success that we have had at Source 10, um, and professional, is the fact that I was able to build a really strong network. Uh, once I get out of the house and I start meeting people and, you know, people in Milwaukee are very friendly and, you know, very nice.
So that was, uh. That has been a very nice, um, journey of just meeting people and now being able to build what we have. Thank you to the opportunities that, that we have received, right from the people that we have met along the way. That's really cool. I will actually, um, echo that in terms of, uh, people, Milwaukee are very friendly.
Katherine Breuss: Uh mm-hmm. Because I am just new back. I mean, I lived here until I was nine, but um, you know, just moved back two years ago and, uh, I do think there's something really special about, um, Milwaukee or even Wisconsin people. Yes. And how friendly they [00:05:00] are. Um. It's like no other. It's, mm-hmm. It really, initially, when I first moved back and people were so nice, my first reaction internally, I was thinking, what do they want from me?
Why are they being so nice? They must want something from me. Then I realized I was like. Oh, no, actually I'm in Wisconsin. This is how they are. Right. And I think when we live in Wisconsin, we take it for granted. Yeah. Right? I mean, and you go somewhere else and like, oh, it's not the same. So here we feel like, you know, you can talk to anybody, to anybody that you want, right?
Sandra Dempsey: I mean, uh, will that take into something different? Who knows? But I mean, I think everybody is open to talk. I mean, when you approach them, you know nicely as well. Yeah. That's very true. Um, so soul aligned. So I know like, you know, the audience has heard me talk about soul aligned, um, a lot and you know, for us simply it's really understanding who you are at such a core level and then aligning that and, and what you want to, everything you do.
Katherine Breuss: So how Sandra would you [00:06:00] describe soul aligned and then the impact that has had either. Positively or negatively, depending on how aligned you were at the time. Yeah, and you know, let me see. Can give you a little bit of context and it's a bit of a story, right? I mean, and a little bit of background as well.
Sandra Dempsey: Since I was a child, I always liked producing shows. Like I would produce, you know, like a dancing show with my cousins at home and I would be, you know, setting up the. Choreography and, you know, getting the microphones and it, it was just something I loved, love, love doing. When I was a kid, I always wanted to be like a host of, uh, you know, like a, um, a news, you know, uh, show.
Like I always wanted to be on camera, but somehow, uh, that never happened. I ended up going to law school and you know, something that I realized later, like I should have not done because I really never really enjoyed that. Uh, and even at that time when I was choosing between law school and something else, graphic design was the other one.
But again, I don't think I was very aligned to my soul at the [00:07:00] moment and I went for the law degree rather than going for the, uh, graphic design. So. I feel like that decision haunted me for a while because I was never being an attorney. I was never happy being an attorney. Uh, so when I moved to the United States, well, here we are.
I can align to my soul now because my law degree doesn't even, you know, work here. So I can either pursue that career or I can shift gears. So for a little bit I was home with the kids and then this opportunity out of nowhere, right? Talking about building a network. Um. One of my kids', uh, friend's father, he was a manager at ESPN, so he came and asked me, Hey, uh, did you know someone who may want to work at our ES ESPN Deporter station, who speaks Spanish?
And I was like, I don't know. Let me think about it. And then my husband, he is like, Hey, why don't you do it? And I'm like, no, actually. Well, why not? Right? Like, I mean, I didn't think about myself at all, right? 'cause I'm in communications sports, right? Like, I just didn't think about it. When my husband said, I'm like, oh, you know, maybe I should talk to him about it.
So I talked to him about it and next month, you know, a [00:08:00] month later I was hired. And that was a true joy to work for that company. Uh, my manager, he was amazing and he gave me this opportunity, right? It's my first job in the us. He. And I learned how much I love communications and I knew like that's something I wanted to do since I was a kid.
And all of a sudden, right, this opportunity out of nowhere came, I'm working at ESPN Radio and while I was there, then someone saw me from Telemundo, they asked me if I will go to Telemundo. I made a, the, the choice to go to Telemundo as started working there. And that job was a little more, um, strictly sales.
Whereas at radio, radio is just beautiful. There's a lot of grassroots, grassroots things that happen there. Radio is just a beautiful thing. Even though some people may think that's kind of like old style. I just feel like there is so much beauty to the radio because you're so close to the community and TV's a little different.
And when I went to Telemundo, I was to be only a sales rep, which was a little boring to me 'cause I'm more creative and I like to do more things than once. So to have only one job, which was sales, was not really cutting it for me. So I decided to [00:09:00] call a friend and ask him if we wanted to do like a this travel blog or video blog.
So we decided to get out there and start filming ourselves, going to different places and locations in the Milwaukee area, talking about these experiences, right? I mean like the cat cafe or like, um, the ice skating, rock climbing. And we will do it in Spanish to really attract more Latinos to these spaces and events.
And I did that because I will go to these spaces and I wouldn't see a lot of Latinos at the time. So I'm like, where are they? So I feel like. Nobody was really inviting them or welcoming them, so I just took it onto this idea with my friend, like, let's be the ambassadors of Latinos out there, and we produce about 25.
Video vlogs, uh, showcasing Milwaukee. And at that point, that was a hobby that you have no idea. Katherine. Like when you talk about soul alignment, that video vlog for me was it like, I was like, oh my God, I'm in my element. I cannot think of anything else. I feel like I'm 15 years old, you know, when I was already like 40 something.
So it was like these [00:10:00] new. Life that I got to experience just by doing this. I was communicating, I was engaging with people. We were actually opening opportunities for the community, right? I mean, to experience things that they haven't experienced before. So there was a lot of, um, things that kind of happened when I was doing the travel blogs.
So. A little bit later, uh, Telemundo decides to terminate my employment because they thought that my travel blog was a conflict of interest with the, the organization. So I left Telemundo and I'm still in love with video and I'm like, oh my God, like this feels so good. Like, I can be filming, we can be producing, we can be doing all of this.
And there is, you know, the time just flies. I cannot think of anything else but just what we're doing. And I think when you talk about. What does solo alignment means? I feel like that's what it's right. I mean, you are in the zone. You don't think of anything else. You are so into it, you don't even know what time it is.
You don't care what time it is, and you just do everything you can to make that moment even better. Uh, so to me that was a sign that video [00:11:00] production was part of my solo alignment. And very, very coincidentally, the day that I was let go my job, I met, uh, director of photography who actually he was hired to film one of our video blocks.
I met him that day, and so far he's actually, he became the first employee of my company. Ah, and took, took about soul alignment again, right? I mean, like out of nowhere the day I'm let go of my other job. I meet a person that has become, uh, a very, very important piece for Source 10 to be what it is today.
I mean, he brings the, um, the quality and all the things that we do at Source 10 when it comes to the technicalities of the industry. Uh, he's the one in charge of that, a very young, um. Man, wonderful, um, talent. Wonderfully talented. I mean, just an incredible journey. And I think at that point, as I said, right, it was the video vlogs and then finding him and then founding, like I feel like there was so much so alignment in each one of these things because as you said, right, it seemed easy, it happened [00:12:00] naturally.
I wasn't forcing it like, where do I find this guy? It, everything just kind of like came in my hands and I'm glad I was able to see it. Right. 'cause sometimes you're so caught up into like, I gotta find a job or I gotta do this, I gotta do that Then, then you made miss the opportunity and I don't know if that answer It was a long answer for, uh, for one question.
Katherine Breuss: I thought it was great. I mean, first of all, I love so much of what you said and, and what's so interesting to me is that, um, the law degree. Was such a misalignment, Uhhuh and the universe. See, I find that the universe pushes us to where we're supposed to go. Mm-hmm. And it sometimes we listen, sometimes we don't.
And then the universe will just push harder and push harder and sometimes forces us Yeah. Um, to, you know, follow our soul. And so it's interesting is like you moved, had to move to a whole new country and then it like, I mean, what's interesting to me is. Whether or not, and who knows, but if you'd stayed [00:13:00] in Mexico, whether this ever would've happened, but it took, you know, it took you going into probably, you know, it was hard transition.
There's probably excitement as well, but I mean, you know, going to a whole new country, um, to start your journey of soul alignment. It, it did. And I, I feel like to your point, if I was in Mexico, I don't think I would be doing what I'm doing now. It would have been really scary. Right. I mean, because I already have a degree that's kind of like what I was programmed to be or to do and you know.
Sandra Dempsey: Right. I mean, and I think that's the biggest problem that we have as a society, right. We, we try to fit in the box. Mm-hmm. For. Whatever the reason, that doesn't matter to the soul, but if it matters to society, and sometimes we put our attention, we pay attention to that rather than what is your soul telling you?
And to me, I mean, missing that, as I said, as I said earlier, not going in the graphic design, um, you know, career. Like, it's one of those things that I really regret, [00:14:00] regret greatly. But at the same time I'm like, okay, my journey was my journey, right? I mean, and at the end of the day. Um, when I track back every single step that I took to get to the point where I met my husband at the beach, if I wasn't an attorney, I don't think I would have met him either.
Right. So that's just how the universe works. Yes. Very mysterious ways. And, uh, as you get older, you understand that there is a purpose for the things that matter, the things that you didn't like, the things that you loved and the things that you didn't expect. I mean, and there is this, I love the connect the dots, uh, term because it, it is very true.
It's hard to connect them as you. Going through them, but then you look back, I'm like, oh, every single dot was there for a reason. It makes perfect sense. And looking at those dots with more compassion in the moment, I feel like that's what can make a big difference. Yes, I and I love that too, because not everything is as it seems.
Katherine Breuss: That's when whenever something's [00:15:00] going on in the moment, and it may seem so challenging, and you may be like, why is this happening to me? It may seem like this is the most horrible thing in the world. This is when I actually tell myself, all right, step back uhhuh. Not everything is as it seems. Just wait to see what unfolds because mm-hmm.
Bad isn't necessarily bad. And so like, you know, there's things that have happened in my life that at the time it's like, this is horrendous. But then Uhhuh, when I actually look back, I'm like, that was the best thing that ever happened. I, to me, I know. And it's so weird to say that, right? Because nobody will expect you to hear you saying that later, after people even saw what you went through.
Sandra Dempsey: But, but it's true. Like there is so much learning in each one of these steps that. You need to be humble also, right? I mean, to be able to see that. Yes. And come humble, compassionate, loving, and the word that I love to use is like reflect on it. I think we sometimes we just move too fast from one thing to another that we don't even [00:16:00] spend the time to reflect what was the learning lesson from that period of time.
And when we really spend that time, and if you ever do therapy or you know, any of those kind of things, you start seeing all the golden nuggets that were in that experience. Yes. And it's, it's just, it's being aware in the moment. 'cause when we actually look back and we think of those times where that was hard and challenging.
Katherine Breuss: Mm-hmm. And if you're in that space of worry, overwhelm, like emotions that really don't help. Mm-hmm. They do not help in any way. And all that is, is when you look back and you go, actually, gosh, that was one of the best things that happened. Why did I spend so much time fretting and froing and overwhelm and all of that?
So, if. We can become more aware in the moment that mm-hmm. Maybe not everything is, as it seems, we may not show up in that moment with that overwhelm and as much stress. Yes. Right. And I think that to me has been probably one of the biggest learning lessons is in the [00:17:00] moment, you know. You may be angry, frustrated, upset, and I feel like I have done this in the past where I actually, every single action I took in the moment of overwhelm or frustration or problems, I took actions based on fear, based on anger, based on frustration, based on all those things and that.
Sandra Dempsey: At the end of the day, it took away right from the moment of being fully present from the actual solution that I was looking for, because the energy was divided between I need to solve this problem, but I'm still angry and I'm mad, and I'm frustrated, and I'm anxious, and I'm all of this. So now when I go through, uh, ups and downs, you know, and as a business owner, you have this, your high, you have your low, right?
I mean, in, I have learned too. Be much more neutral and understanding that yeah, it may be tough or even when things are super exciting, right? 'cause it's also very easy to lose your, your balance when you are either too exciting or too low. And, uh, really finding that middle of the road where you can [00:18:00] be more neutral and have that ability to assess what actions to take.
Without being those actions being attached to fear or anxiety or frustration, because I did that in the past. And you know what? There was no payoff for that. If anything, it took away from the moment. Mm-hmm. And it really kind of like almost. Contaminated, you know, the whole energy of my life, right?
Because then I wasn't mean a good mother, I wasn't mean I was a good wife. Whereas now I'm like, you know what? It is what it is. Let's isolate the issue first and then let's approach it. Um, from a perspective that comes from understanding hope, love, compassion, and just changing the energy that, you know, those actions are taken from, can be very, very, very transformative, transformative.
Katherine Breuss: Yeah, and that's very, you know, um, aware, uh, and so aligned what you just described because, um, you know, going back when you make decisions out of fear or in that kind of scarcity mindset or anything, usually the decisions we make [00:19:00] in that space are misaligned. Um, it takes us down a path we don't want. Um, so what I always say to people, like if you are in the midst of high emotions, even exciting ones too, uh, it's pause, uhhuh, we step back and it's that more like you said, neutral, um, and looking at it from that perspective versus in those, um, high intensity emotions because they may take us down a misaligned, uh mm-hmm.
Path. If anything, and they also take you, take you farther away from where you want to go. And that's kinda what I learned too. It's just like, oh, if I, to your point, right, if I'm aligned in my decision making here, well very likely I'll continue to be aligned. But if I don't, I'm just going farted in the front away and it takes one decision, two decisions, three decisions, and then next thing you know, you're so far away that it is really hard to come back to that alignment.
Yeah. Oh yeah. And I mean, I'm still paying for a decision I made, [00:20:00] you know, 20 something years ago. So it's like, you know, sometimes it can be like, you know, haunting. Um, but, and that was, you know, very misaligned. And so, um, I mean, we've all had experiences. I mean, you know, where we've been aligned and misaligned.
It's not, you know, we're human, so it's not like striving for, we're always gonna be so aligned a hundred percent of the time. So is there a time, um, outside the law or like in business, so thinking of Source 10, where, you know, things didn't go the way you wanted and it was a really tough time and, and maybe how you got through it and, and overcame it.
Sandra Dempsey: Yeah. Um, and I think that has to do with, uh, the. Inflow business, right? I mean, sometimes you can have really good years, some years maybe a little slower. Sometimes it doesn't necessarily say year, but just a season. And having one season that was [00:21:00] really slow. I mean, we're a small business, right? So in a small business, everything that happens is like a little exaggerated, right?
I mean, you hire one person, big deal. Someone leaves big deal, right? I mean, you get one sale, big deal, you don't get the sale. Big deal. So, uh, that's a beauty and not so beauty of owning a small business. Uh, but in that time of, um, slow season, I was really getting worried about the future of the company, right?
And. I remember, uh, going back to this idea of like being neutral, I recognize, uh, that it hasn't been the first time, but this time felt very different. Like, I mean, our business has some sort of, uh, it's kind of seasonal, so I kind of expect that, but this time was worse, right? And I'm just like, oh my God.
Like what is happening here? So you start thinking plan B, right? But I was like. No, no, no, no, no. I don't care about plan B. 'cause plan B is like, what are we doing here next, right? If somethings don't work out. So I committed to plan A, and I continued to take every single action that was going to [00:22:00] make plan A work, and I kept reminding myself, this is what I meant to do this.
Video production company was born out of love, and it was born out of creativity and imagination and passion, and it's not going to go away like, you know, and I just kept telling myself that every single time I doubt myself. And I was like, how can I doubt myself? I have made this work already. It has to work again.
So. I committed to a very positive, um, self-talk because in those moments, it's not easy to commit to positive self-talk, right? It is very easy to sleep into the, but what if this, what if that, and this and that, and economy and No. And I just decided no, I'm, I'm not going to even think about plan B. I mean, I know.
Financially speaking, right? From the business perspective, rationally speaking, I have to talk about that. However, when I think about how this business was born, it wasn't even creative with a plan in mind, you know, with a strategy and with a, you know, um, a business, you know, financial plan [00:23:00] or anything like that.
So I'm like, if it didn't, if it wasn't born that way, it can live just, you know, out of love and heart. And, um, I just kept taking. Every single action I could to make plan a work regardless of how I was feeling, regardless of what I wanted, regardless of the fear, regardless of everything. I will say it's one of the times I'm the most proud about the work I did, because I was like, I'm not going to listen to the bad self talk.
I'm not going to listen to the news. I'm just going to keep going. And I, and I did it and I could see that. It paid off. I mean, it was just, you know, a slow time. But then after that we recovered really well and um, and things went well. I mean, I just will say showing up was really what made a difference.
And rather than just withdrawal and just be like, oh my God, what I'm going to do, and being worried about it, I continued to show up. I continued to do what I always did and took a little longer to happen, but it did happen, right? Because I did not stop taking the actions to, to make things work out. So it, [00:24:00] and, and that's a really great example.
Katherine Breuss: I'm glad you shared, because being soul lined doesn't necessarily mean life is easy. Like uhhuh, you are gonna, it's just gonna be okay. Once your soul lined, money's just gonna flow and like, you know, all of it's just gonna happen. Um, like that. But like, I don't know. It's, it's a different hard, like, because life, there's challenges, things occur.
Yeah. There's things outside of us that occur, you know, um, whether it's the economy or what people want's changing 'cause it's generational or there's innovation that makes other things not be as, um, relevant. Yeah. And so it's, it's not that it's always easy. Because it, it can be hard, but what do you see for the, like for that example, so it was challenging you persevered.
Would you say you were still so lined, and if so, [00:25:00] what was the difference there that if, if you hadn't been so? Mm-hmm. I think when I told myself. I create this business out of love, and that's how it started. And it's meant to stay. Mm-hmm. So if this business wasn't created out of that, and it was created just to go and make the money just to provide a service that I didn't care for, I feel like it would be having a lot easier to just be like, this is it.
Sandra Dempsey: You know, I, I just probably have quit at that point, but in this case, I just feel like I see how this was born. I see what we can continue to produce. The world will be missing something if we are not here to keep creating this. I know I'm aligned to my soul. I know my director photography, he's aligned to his soul, like my team.
Like, so like, it's just not like, you know, when you are aligned to your soul, you attract people that may be very aligned to their soul as well, right? So it wasn't just about me, it was about the magic that we bring. Together. And [00:26:00] so I feel like just understanding that was that give me that extra push to just persevere, keep going.
And to your point, I'm so glad you mentioned that 'cause it is true. People think like, oh, because I'm aligned to my purpose, life is going to be easy. Well, we would like that to be, but at the end of the day, we live in an economy that has systems and procedures and things, right? So doesn't matter how purposeful you are.
You still gotta pay the bills, pay taxes, you know, have insurance and all of those things. So that kind of like, if you were to ask me takes away some of the fun. Uh, but it's part of being a business and being able to share your gifts and your talents with a more wider audience, right? If you don't want to do it that way, well then you can stay home and try to do it, you know, like kind of hidden, you know, from Uncle Sam.
But I mean, that's not going to be that, uh. I will say Enjoyful, and you won't be able to benefit as many in the world as you could if you end up with these systems and you know all these things to be a well established business. And that comes with a price, right? So I think that's the part that when you get in a, a.[00:27:00]
You're like, oh my God, I really love the purpose of this, but this is really hard when it comes to, you know, like the other aspects of the business. And I will ask you, Katherine, like, how, how do you talk to, to your clients and other people about this, right? Because that's kind of like where the, uh, the term R is, that, is that there's a saying like that, that you have that a saying like that.
Like what is, what is really. Interesting to me is you can have all the love and purpose that you want, but at the end of the day, you gotta run a business. And I feel like that's what sometimes misalignment may happen because you got pulled into the business more than the purpose that you originally started with.
So what do you have say about that?
Katherine Breuss: Yeah, that's great because I see it as two sides of the coin. This is why we call it soul line strategy. And it's not just about being aligned with your soul. Then aligning it to your business. It's then also the other side of the practicality of Uhhuh. There's [00:28:00] business acumen that you need.
There's business strategies that you need. There's the action, like you gotta do it. So, and where I see is that, I mean, I see businesses that have neither. I see businesses that are maybe stronger on one side of the coin, like they're very so aligned, but they don't have the strategy uhhuh, so they're kind of like, you know, or they have the strategy, but they're not so aligned.
So it's this piece that when you have both sides of the coin working together, so you're so aligned and you have the strategy that results. Are much greater than mm-hmm. If you didn't, and you're enjoying the journey. So again, not a hundred percent of the time, there's gonna be things that you're gonna not like doing.
Like, do I like sitting through and doing, you know, spreadsheets and all of that? No. But because I'm so aligned and the business is so aligned, it's not as bad as if mm-hmm. I wasn't, um, did that answer the question? Yeah. [00:29:00] No, and I think that's just something that when people are thinking about running their own business, you know, they need to know that, right?
Sandra Dempsey: I mean, once you run the business, you realize, oh my gosh, it's not just a purpose. Now I gotta do the practicalities of the business, right? When people are about to start a business, and I, I, you know, I'm, I'm one of those, right? I'm thinking it's all going to be ities or going to be making videos, and, you know, that's.
That's not true, right? I mean, that's part of it. Uh, but the percentage of the time that I spend doing that versus running the business as a whole is very different. Yeah. So, uh, my question for you will be like, how do you keep that, uh, so alignment to still be a big part of the equation? When in reality you can get lost into actually, you know, running the business.
Katherine Breuss: Absolutely. I mean, I think that really you've got to, um, stay very clear about who you are and what you want, because a lot of business owners get very much into the weeds, into the weeds of business, and they're not able to zoom out and beyond the business. And so it's [00:30:00] really helping owners to zoom out.
For who they are and what they want, but also the business and then ensuring that that is in alignment, uh, with their soul. Because sometimes that can also change and shift in terms of, you know, what it is that you're wanting and what it is that you're doing. Mm-hmm. Yeah. Um, but great questions. I'm glad that you asked them because they, I think that it's, uh, it's very, very, very key and you know, where we start is very much on that clarity and then it's alignment, and then it's putting in action.
And it's not to say that, you know, so alignment is instantaneous necessarily. I mean, it can take time, but when people start moving towards what it is they really want and have that strategy, and they have that clarity. See where they're going. Um, that in itself is that alignment. Yeah, no, that, that makes total sense.
Sandra Dempsey: And you know, I think when you talk about clarity, I. [00:31:00] As it sounds, I think it's probably one of the hardest things, at least on my own, uh, experience, right? Because you start with, uh, in point A and there is so many points you can go to, right? Like it's so many and you may have sort of an idea and then life takes you maybe not necessarily where you were planning to go, right?
I mean, like for me, right? I thought. We'll be doing mostly Spanish content where now we do a lot of English content. Right. So there was a bit of a difference there. Can we do both now? Yeah. So, well that's actually pretty cool. Pretty good, right? We kind of actually expanded into what we were doing, but then at some point, right when I thought like, oh, this is going to be a whole full market agency.
Well, no, we just end up doing video content and some, you know, marketing consulting for Latino market as well. But it's just like you kind of have to adapt and evolve and I feel like. When you, as you say, when you get too much in the weeds, having that clarity becomes very challenging. And what's next also for the company, right?
How do you con, remain relevant? Yeah. And how can you con continue to serve your clients the way they need you to serve them? So that clarity, do you have any insights for us [00:32:00] as far as like. How can we just, you know, bring ourselves back to that moment of clarity, even if it's once a day? You know what, I'm not saying that we have to be clarity all the time, but you know, once in a while.
Katherine Breuss: Well, I think, you know, the businesses that can really sustain all of the changes and the challenges and the things that happen, not, not only like externally to the business, but also as the business is growing. That changes happen. So in terms of people's roles, in terms of the, the feel. Mm-hmm. And it's, what I see a lot of businesses and individuals don't do is they do not have a very solid foundation.
And that solid foundation is that clarity about who you are, what's important, and where you're going. A lot of people have a, uh, kind of no, you know, they like that. It's not this really like solid, that it's a living, it becomes a living, breathing thing. So all the decisions are around that. And so when the [00:33:00] things are changing, whether it's external to the business.
Um, or if it's internal and the business is changing 'cause of growth or because of, um, you know, new, new product or mm-hmm. Pivoting or what it might be. Um, it's, it's really being able to go, okay, does that fit in with who we are and when we know that? Just so integrated. Um, it really helps to keep that clarity.
But you gotta, you know, it's, it's also I say is that you, we, you know, our business helps with that. I mean, a lot of times people need Yes. Us people to help guide because, you know, we can get very much in the weeds of our own mindset. Yeah. And so sometimes it really is important to help someone zoom you out.
Sandra Dempsey: Yeah, I mean, I love, uh, you know, consultants like you or mentors, right? 'cause they get, they help you to find clarity in those moments of confusion. And, you know, it's not confusion because you made it confusing. It's just because it's a lot of stuff going on in a small business. Right? Right. I mean, [00:34:00] from running the operations to the finances and HR and then the product you're delivering and customer service and all of those things.
So to have a third party coming and calling you out sometimes, right? I mean, and asking the right questions can be super beneficial to. The, at the personal level and also for the company, right? Because absolutely. When you're a small business owner, I mean, I don't want like to say this, but like, uh, if your mindset is a little messed up, you know, the business is not going to run greatly, right?
Because I mean, you are at the top and you are the leader. And you know, I, I'm a firm believer, like energy is contagious. And if you are clear and aligned and purposeful, well that will be contagious as well. Absolutely. Absolutely. So I've got one last question for you, Sandra. If there was one piece of advice, I'm sure there's a lot, but what, you know, one piece of advice to fellow entrepreneurial business owners, what would that be?[00:35:00]
Ooh,
you know this, it is a, a long pause because. I feel like I'm still asking for insights from other entrepreneurs to learn myself. So for me to be able to give one, um, I would say this word I used earlier, which is a showing up. Mm-hmm. I feel like that one, um, for whatever that is, right? I mean, it's either networking, showing up for your employees or you know, for your clients.
Um, so like really making it a point too. Continue to be engaged and participate. Right? I mean, I know there are times when we are tired and there are times when you are just like, this is it. I mean, and I know sometimes we have to recognize that, and I have learned to do that as well. I cannot go to one more network event because I'm not going to get anything out of it because I'm too tired or too exhausted.
Right. But, and it is just really being able to show up, uh, with, in, with intention, um, so you can [00:36:00] really continue to be engaged in the world. I mean, at the end of the day, what we do. It's for the world, right? I mean, it's not for ourselves. Yes, we want to be there for the money and you know, because we want to provide to our families.
But at the end of the day, like at least in my case, right, the work I do is to share with the world, right? I mean, so companies can have beautiful video that they feel proud of sharing, and they can have a message that could be saved in an hour. They can have it done in two or three minutes to the storytelling that we provide for them.
So I feel like, you know, if you stop showing up fully. Then the world will be missing on what can you offer to the world with your team?
Katherine Breuss: That's beautiful. That's really nice. Uh, Sandra, I really have enjoyed our conversation so much. Um, it has been incredibly colorful, is the word that comes to my mind. Oh, nice.
And um, I really thank you for your time and I'm sure our listeners have, uh, really enjoyed it as well. Um, and yeah, I'd love to have you [00:37:00] back, um, sometime in the future. That'll be incredible. Katherine, thank you so much. And again, thank you so much for, uh, opening the space for the work that you do, helping us business owners to, um, reconnect with that.
Sandra Dempsey: So alignment or find it or discover it, whatever that may be. Uh, I think people like you can really, really make. People like us in the entrepreneurial world have much more impact. And not just that, but be healthier humans, right? Because when we align, um, our, both our soul, mind and body and emotional body as well, um, is in much better alignment.
And so we can be better people to this world. Thank you so much, Katherine. Oh, thank you. Thank you. All right, Sandra. Thank you. Bye-Bye.
