New year, new social media mindset. In this episode, Elizabeth and Desi break down how realtors can maximize social media in 2026—without burnout, comparison, or chasing vanity metrics.
If you’re ready to stop stressing about follower count and start building real connections that actually convert, this conversation is for you.
We dive into why engagement matters more than numbers, how authentic, imperfect content outperforms over-polished posts, and why consistency—not complexity—is the real growth strategy for real estate agents on social media.
You’ll learn how showing up as yourself, engaging locally, and staying visible (even when it feels uncomfortable) can help you build trust, strengthen your personal brand, and grow your real estate business this year.
In this episode, we cover:
Why 2026 is the year to shift your social media attitude as a realtor
Authenticity vs. perfection (and what actually performs better)
How consistent posting builds momentum and confidence
Why local followers matter more than a big audience
Simple engagement strategies realtors overlook (including birthday messages 👀)
Balancing polished content with raw, real moments
Using AI as a support tool—not a replacement for human connection
Whether you’re feeling stuck, overwhelmed, or ready to show up differently this year, this episode will help you reset your approach to social media and start using it with intention.
🎧 Tune in and commit to a new year of confident, consistent, and community-driven social media.
00:00 Introduction: Rethinking Social Media in the New Year
00:36 Why Local Followers Matter More Than Big Numbers
01:20 Overcoming Social Media Anxiety as a Realtor
01:54 Authenticity Over Perfection
02:55 Consistency Is the Real Growth Strategy
03:33 How to Engage Without Overthinking
07:44 The Power of Birthday Messages & Small Touchpoints
08:55 Balancing Real Estate Life & Social Media
11:31 AI, Content Creation & Staying Human
13:11 Final Thoughts + New Year Encouragement
