In this episode of AIBiz with Avik Chakraborty, sales strategist and coach Justine Beauregard challenges the hype around AI and reveals why the real power of artificial intelligence is not about shortcuts—it’s about refinement. Together, Avik and Justine unpack how entrepreneurs are misusing AI, why relying on it as a “magic wand” dilutes authenticity, and how business leaders can use it strategically without losing their human edge.
This conversation dives deep into the balance between automation and intuition, why clarity is the ultimate shortcut, and how AI can enhance—not replace—our skills. If you’ve ever felt overwhelmed by AI tools or tempted to outsource your instincts, this episode will help you rethink how to use AI as a partner, not a crutch.
About the Guest:
Justine Beauregard is a lifelong entrepreneur, award-winning sales strategist, and host of the podcast Why You Hate Sales. She has helped her clients generate over $10M in added sales and is known for transforming the way people think about selling. Through her coaching, Justine makes sales simple, human, and profitable.
Learn more at sellwithjustine.com.
Key Takeaways
AI is not human—it’s automation and process. Entrepreneurs must stop treating it as a replacement for lived experience.
The biggest mistake: outsourcing instincts and intuition to AI, which makes content sound robotic and strategy fall flat.
Use AI to refine, not to start. Bring your authentic stories, experiences, and insights first, then let AI help shape them.
Clarity is the real shortcut—know what you’re saying and who you’re serving before opening the laptop.
Asking better questions of AI trains you to ask better questions in business, relationships, and life.
Businesses that rely too heavily on AI will begin to look like commodities, while those who lead with distinctive human edge will stand out.
Sales isn’t about scripts or shortcuts—it’s about curiosity, relationships, and solving the real root problem.
Community and shared learning amplify the benefits of AI far more than working in isolation.
Connect with the Guest
Website: sellwithjustine.com
Podcast: Why You Hate Sales
Social: LinkedIn, Instagram, and other platforms under Sell with Justine
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