Do you advertise in a sensitive vertical?
Good news: Google just opened up a POWERFUL new targeting option for you.
They now allow the use of custom segments in display campaigns governed by the Personalized Advertising policy.
StubGroup CEO John Horn explains what this update means and how it impacts your ability to reach the right audiences in a compliant way.
You'll learn:
-What Google considers personalized advertising
-How custom segments work for display and demand gen
-Why custom segments were previously restricted in sensitive categories
-What changes on December 12 and who benefits
-How this expands your targeting options responsibly
This update gives advertisers in sensitive verticals more flexibility than they've had in years.
If you'd like expert help optimizing your Google Ads account, get a free evaluation here:
https://stubgroup.com/free-google-ads-evaluation/
Chapters:
0:00 Good news for advertisers in sensitive categories
0:04 Overview of Google’s personalized advertising rules
0:20 What counts as personalized advertising
0:30 What custom segments are and how they work
0:48 Example of creating a custom segment
1:03 When custom segments apply in Google Ads
1:17 Why custom segments were restricted in sensitive verticals
1:33 Google’s December 12 targeting update
1:43 What this policy change likely means
2:02 How advertisers gain new targeting abilities
2:11 Where to get more help with Google Ads
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