Google is phasing out Enhanced CPC (eCPC) bidding starting October 2024, with full removal by March 2025. Is this change something to worry about?
Enhanced CPC allowed Google to adjust bids slightly above or below your set max CPC based on conversion likelihood. Still, with newer smart bidding options like Target CPA and Target ROAS, Enhanced CPC has become redundant.
Learn what options are best for maintaining control or leveraging Google’s automation.
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