Google has released new information about how they're handling Google Ads account suspensions and appeals.
As a team that works on suspensions every day, StubGroup sees firsthand what's changing.
In this video, StubGroup CEO John Horn responds to Google’s recent blog post and walks through what these updates ACTUALLY mean for advertisers.
You'll learn:
-What Google says has improved in the suspension and appeal process
-Where Google claims AI is increasing precision
-Why many legitimate advertisers are still suspended incorrectly
-What metrics Google published on appeal speed and incorrect suspensions
-Why transparency and communication are still major problems
-What StubGroup sees “in the trenches” with real advertisers
Get our free guides to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/
Hire the experts to fix your Google suspension → https://www.stubgroup.com/how-to-reverse-a-google-ads-account-suspension
Chapters:
0:00 Intro: Google announces changes to suspension processes
0:05 Why StubGroup is responding to this update
0:33 Google admits legitimate advertisers get suspended incorrectly
1:03 What Google claims has improved
1:28 Policy updates and added examples
2:08 Google’s use of AI in detection
2:24 Does AI actually improve accuracy
2:50 Google claims the review and appeal process is better
3:20 Google claims incorrect suspensions dropped 80 percent
3:54 What StubGroup sees in reality
3:57 Why online forums still show endless suspension issues
4:06 Google claims appeals are processed faster
4:29 The real problem: fast but unhelpful rejections
4:49 Why lack of transparency hurts advertisers
5:23 Why broad policies create confusion
5:42 Why advertisers come to StubGroup
6:01 How AI and unclear processes delay reinstatements
6:33 Final thoughts on Google’s update and what still needs improvement
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