Tim Ferriss used Google Ads to test book titles before launching The 4-Hour Workweek. It was brilliant. But if he tried the same tactic today, Google would likely suspend him.In this video, we break down:- How Tim used ad click-through rates to pick his title- Why sending traffic to an under construction page would trigger Google's Circumventing Systems policy- What Unacceptable Business Practices means in 2025- How ad policies have evolved and what advertisers need to avoid nowThis isn’t about calling out Tim . . . it’s about showing how fast platforms change, and how smart strategies from yesterday could get you banned today.Get our free guide to fixing Google suspensions → https://stubgroup.com/stubgroup-google-policy-center/Hire the experts to fix your Google suspension → https://stubgroup.com/how-to-reverse-a-google-ads-account-suspension/00:00 Introduction – Tim Ferriss’ Title Testing Strategy00:05 The Backstory – Choosing “The 4-Hour Workweek” Title00:14 Using Google Ads to Test Multiple Title Ideas00:22 Ad Headlines as Potential Book Titles00:35 Measuring Click-Through Rates to Pick the Winner00:43 Driving Traffic to an “Under Construction” Page00:59 Why This Would Get You Suspended by Google Today01:03 Circumventing Systems Policy – No “Under Construction” Pages01:10 Unacceptable Business Practices – Promoting Undeliverable Content01:24 Clarifying – Tim Ferriss’ Strategy Was Smart for the Time01:33 How Google’s Advertising Rules Have Evolved01:42 What Worked Then Could Get You Banned Today01:46 Subscribe for More Tips on Avoiding Google Suspensions
