In this episode, our hosts John, Will, and Becky explore the intricacies of Google's Local Service Ads. They clarify the differences between Local Service Ads and other Google ad types, focusing on its unique pay-per-lead model and eligibility requirements tailored for service-based local businesses.
Key Takeaways:
- Understanding Local Service Ads: Learn the basic requirements and benefits of Google's Local Service Ads, distinguishing them from traditional Google Ads.
- Eligibility and Verification: Details on how industries and locations affect eligibility, plus the importance of maintaining consistent business information across Google platforms to avoid ad suspension.
- Optimization Tips: Strategies to enhance ad performance, including geographical targeting adjustments and integrating scheduling software.
- Badge Significance: Explanation of Google Guaranteed, Google Screened, and License Verified badges, and their impact on business visibility and consumer trust.
Join us for a practical guide on utilizing Local Service Ads effectively to boost your local business's online presence and lead generation.
