In this episode, John from Stub Group sits down with team member Chris to discuss the future of Google Ads in 2024.
They delve into Google's efforts to enhance user control over data and its use of AI, drawing comparisons with social platforms like TikTok and Facebook.
Chris highlights the long-awaited updates to Google's user interface and predicts an increase in content-driven marketing. They also touch on the challenges and opportunities of data accessibility and the impact of AI on ad creation.
Tune in to gain insights into preparing for the shifts in digital marketing and Google Ads strategy in the year ahead.
#GoogleAds2024 #DigitalMarketing #AIinMarketing #GoogleUpdates #MarketingStrategies #AdTech #StubGroup #DemandGeneration #ContentMarketing #AI
