In this episode of the Clicks to Customers Podcast, host John Horn (CEO of StubGroup) sits down with Besnik Vrellaku, the founder of Salesflow.io, to unpack how he scaled a bootstrapped SaaS from zero to over 1,000 customers.
Besnik shares his journey launching 8+ MVPs before finding product-market fit, how his team used cold outreach and Facebook communities to drive early growth, and what he's learned about scaling without compromising product quality.
They also explore how AI is transforming outbound sales and why personal branding is the new competitive edge in crowded markets.If you're building a SaaS, agency, or B2B company, this is a masterclass in growth marketing, lead generation, and operational scalability.
👉 Try Salesflow.io: https://salesflow.io📱 Connect with Besnik on LinkedIn: https://www.linkedin.com/in/besnikveralaku/
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🎬 Chapters
00:00 - How Salesflow.io Scaled with Communities & Influencers
00:43 - Intro to Besnik Veralaku & Salesflow.io
01:48 - What Salesflow.io Actually Does
02:44 - How the Company Started & Evolved
04:21 - Bootstrapping, Cost-Effective Lead Gen & Predictable Revenue06:13 - Using Communities to Scale (Facebook Groups & Influencers)
08:00 - Why Growth Hacking Worked & What Changed
09:40 - What Is an MVP & Why It Matters
11:00 - Early MVP Experiments & Testing Strategy
12:20 - Who Uses Salesflow & Why
14:00 - How They Got Their First 100 Customers
15:25 - The “Eat Your Own Dog Food” Mentality
16:30 - Early Challenges: Product Fit & Scaling Pains
18:00 - Managing Growth Without Breaking Ops
20:15 - Waitlists vs. Packaging Scalable Services
23:00 - Scaling Agencies with Software as a Backbone
24:15 - Differentiation in a Crowded SaaS Market
26:00 - Why Personal Branding Beats Product Features
27:30 - Business Model Innovation & Specialization
29:45 - Google Ads Policy Expertise as a Differentiator
31:15 - AI Integration: Personalization, Copywriting, Sentiment Analysis
34:00 - Using AI-Generated Video for Outreach
36:00 - Final Advice: Experiment, Track Everything, Iterate
36:39 - Where to Connect with Besnik & Try Salesflow.io
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