In this episode, I am joined by Joe Barron, content manager at Cognism
Joe caught my attention after I read one of his blogs titled - "Cognism's recipe for creating content worth $88,270 in annual revenue"
This is the perrenial challenge of any content marketing role for sales, prove to me this is working.
In Joe's blog, he builds on these themes :
"Proving that content is not only worthy of being a powerful lead gen machine in its own right, but also delivers strong ROI.
Budgets are tight, teams are small, and there’s the pressure to generate results - in a B2B marketing discipline that often takes time to bear fruit.
So, how do you do it?
Start by tracking the important things.
Things like:
Then you’ll be able to show how content is a key player in the sales, marketing, and wider business function."
Joe takes us through his journey thus far with Cognism, from when he first joined to where the team is today.
Key points we discuss :
Joe's full blog can be found here
You can learn more about Cognism here
Follow Joe on LinkedIn
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