In this episode of the All Things Business – The Podcast, Frazer meets Rory Sutherland, the accidental marketeer and Classics aficionado, takes us on a whimsical detour from the traditional paths of marketing into the labyrinthine alleyways of direct marketing and psychological insights.
He fell into advertising rather serendipitously after a classical education, where Latin and Greek tragically underprepared him for the world of coupons and direct mail. He shares his journey with the ease of a raconteur, peppering the conversation with anecdotes and epiphanies.
