Las Vegas is built on hustle, but at IVI Performance, it’s fueled by strength. In this episode of American Barbell Unleashed, Phil sits down with Jai Shaun and Dion—co-founders of IVI—to talk about what it takes to build a world-class performance center in the city that never sleeps. From outfitting their gym with American Barbell gear to training athletes at the highest level, this conversation hits on business, culture, and the relentless drive to win.
Strength isn’t just in the weight room—Strength Runs Vegas.
