Welcome back to the American Cattlemen Podcast and our series at Cattle Con 2026. Just ahead, we have Dustin Hector, he's the Director of Business development for American Cattlemen Media, and he sits down with Justin Hossfeld with Envu Range & Pasture. In this episode, they will dive into Envu Range & Pasture and their integration with Ceres Tags and other tech to improve efficiency.
Justin explains that Envu is an environmental science company with a strong focus on range and pasture ecosystems, as well as turf and ornamental segments. Unlike companies divided across numerous crop and input categories, Envu’s range and pasture division is purpose-built around improving and maintaining rangeland health.
Justin describes how Envu’s herbicides in the West and Southwest help remove invasive annual grasses and woody brush species such as mesquite, tarbush, and whitebrush, restoring productive forage. That restoration created a new challenge: ranchers suddenly had more forage than they had historically managed and needed better tools to steward it. This led to the development of Range View, Envu’s digital ranch management platform. Range View uses satellite imagery and data analytics to estimate forage in each pasture, track daily and weekly removal rates, monitor utilization levels, and send alerts when a pasture is approaching target use, enabling timely moves and better grazing rotations.
A key theme is shifting producers from reactive to proactive management. Range View integrates with Ceres Tag ear tag technology, which continuously collects animal performance and behavioral data. Range View serves as the central “home page” for the ranch, overlaying grazing data, livestock metrics, water tank monitoring, and even market information in one interface. Justin emphasizes that technology should work for ranchers, not create extra data-entry chores.
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