Welcome back to the American Cattlemen Podcast. Just ahead, we have Gale McKinney, he's the owner of the American Cattlemen, and he sits down with Ross Havens of Nichols Farms in Bridgewater, Iowa. In this episode, Gale and Ross dive into the Nichols Farms Beef Genetics Sale, with opening day on January 24th, 2026.
Nestled in the picturesque heartland of Bridgewater, Iowa, Nichols Farms stands as a beacon of agricultural excellence, sustainability, and innovation. For generations, this family-owned and operated farm has been dedicated to nurturing the land, raising healthy cattle, and advancing the future of agriculture. Founded on timeless values and a deep love for the land, Nichols Farms has evolved into a model of modern agriculture. With roots that run deep in Bridgewater, they have always believed in responsible land management and sustainable cattle practices. Their commitment to environmental stewardship has not only preserved the natural beauty of their surroundings but has also led them to become regional award winners in recognition of their conservation efforts.
Nichols Farms works with a variety of breeds—Angus, Simmental, and South Devon—advocating for crossbreeding to improve production, fertility, and longevity. Hybrid lines and composite cattle are a key component, benefitting both small and large operations. Bulls offered at the sale are performance tested and selected based on data, with emphasis on proven genetics, DNA verification, and EPDs from breed associations.
Innovative programs set Nichols Farms apart. Their smart feed bunk system provides precise measurement of individual feed intake and water consumption, supporting an efficiency index that combines performance data with genomic evaluation. Additionally, their Health Shield program utilizes sensor technology and genetic analysis to identify bulls with greater resilience to bovine respiratory disease.
Sale mechanics are designed to be transparent and fair, including a base price structure and multiple ways for buyers to participate, including online through DV Auction. Heifers related to the bulls in the sale, DNA registered and fully vaccinated, will also be available. Nichols Farms maintains an open-door approach, inviting inquiries about breeding philosophy, data, and the details behind their livestock selection.
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