Jules, Rachel, and Stephanie chat with SEO (search engine optimization) expert Nathan Hughes!.
If you have a question you'd like us to discuss feel free to email us at hello@artistssoar.com
Key Talking Points
- Search happens in Pinterest, Google, Youtube, and even Etsy. Search Engine Optimization is the criteria within the content that tells Google or the other search engines that your article/product is relevant to the search.
- Google my business profile is a profile that a local business - great for brick-and-mortar or local search results. Which is local SEO.
- Keywords are what people search for. To find out what people are searching for, use tools like:
- What is the best way to enable your images to be found when searching?
- Put the search keywords into the file name.
- Use Alt Tags to help Google crawl the images and serve up content that is better aligned with helping visually impaired individuals.
- Links back to your website is a great indicator to Google that this is valuable content and can help you rank higher in Google.
- For image optimization:
- make sure it is the size that is actually needed by the webpage.
- Tinypng.com can help you compress an image to help the image load faster.
- Canva will allow you to compress and alter the file pixel size before you download.
- 72dpi is the recommended image size for web pages.
- Imagify is a Wordpress plugin and is available on their webside.
- Use PNG if you flat colors or hardline images.
- Paid vs. Organic SEO
- Paid ads are bidding against other people to be at the top of the page. That said, the ad still needs to be relevant to the search.
- If you do paid ads, you want to use high-search keywords.
- 301 Redirects - when you change a URL, you'll need to set up a redirect to the newer content or a relevant piece of content or the homepage. AKA SEO Link Juice.
- Some additional resources:
Three things to do right away for artists' search engine optimization:
1. Be clear on your goals and who you want to target.
2. Determine what your target audience is searching for.
3. Consider the buyer's intent when defining keywords: are they just investigating buying options, or informational?
4. With the informational content, get them onto their email list.
5. Investigate who else is writing content with that keyword and what they are saying in their article. Look at the headings, this is what Google also looks at.
6. Tools to help determine the SEO Keywords: SurferSEO.
WHEW! That was a lot of fabulous information!!!
We'd love to hear from you, what questions do you have for us three girls with the gift for gab? Email us at hello@artistssoar.com
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