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In an era where major news outlets are scaling back, how do two people put out a weekly physical newspaper? Ray Roa, Editor-in-Chief of Creative Loafing, joins Avery Anderson to pull back the curtain on the "nuts and bolts" of independent media in Tampa Bay.


In this episode, we discuss:

The Survival Mindset: How Creative Loafing navigated laying off 67% of its staff during the pandemic to remain a weekly staple.

The Tampa Bay Journalism Project: Ray’s ambitious goal to raise $750,000 to hire reporters and photographers for the community.

Progress over Perfection: Why a "squeaky wheel" attitude won't save local news, but collaboration will.

The Death of the Paywall: Why Ray believes essential community information should always be free.