What if the stories you tell yourself are keeping you stuck? In this episode, Ati sits down with bestselling author and coach Matrasa Ferguson, who shares how she broke free from toxic cycles, healed her relationship with money, and found the confidence to step fully into her worth. From the fear of being seen to publishing her story in Be You Brand: Your Story, Your Business, Your Way, Matrasa reveals the vulnerable moments, mindset shifts, and empowering lessons that changed everything.
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GUEST BIO
Matrasa Ferguson is an intuitive money coach & bookkeeper for creative, neurodivergent, and spiritual business women.
As the founder of 11.11 Bookkeeping, she helps her clients organize their business finances, understand their numbers and master their money energy so they can create impact & their dream life through their profitable magic. She brings over a decade of experience in customer service & administration for enterprises of all sizes, as well as a unique holistic approach to bookkeeping & money that takes the whole person into account - mind, body & spirit.
Her zone of genius is in Done-For-You bookkeeping, money coaching, and being a business guide for women who feel like they have to do it all alone.
EPISODE HIGHLIGHTS
KEY TAKEAWAYS
“Your business is a direct reflection of you and who you’re becoming.” – Matrasa Ferguson
“Money is always a relationship—it’s a mirror of your worth and the energy you hold.” – Ati Grinspun
“Letting myself be seen was like asking people to see me naked—that’s how vulnerable it felt.” – Matrasa Ferguson
Website: https://stan.store/1111bookkeeping
Email: matrasa@1111bookkeeping.com
Instagram: www.instagram.com/11.11bookkeeping/
EPISODE TIMESTAMPS
00:00 Introduction and Growth Journey
05:06 The Power of Trusting the Process
09:47 Vulnerability in Storytelling
14:57 Overcoming Toxic Relationships
19:48 Money Wounds and Self-Worth
24:52 The Role of Coaching and Mentorship
29:53 Writing as a Healing Journey
34:49 Shifting Your Money Mindset
Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands.
Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you.
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