In this episode of A Woman’s Brew, we’re officially dusting off the crystal ball and looking ahead to what beer might look like in 2026. Fresh off a reset—new goals, new microphones, and a renewed sense of purpose—we dig into why now feels like the right moment to talk trends. With lagers in our glasses, we reflect on the state of the industry, the post-COVID reality for breweries, and why stories of decline don’t tell the full picture. Beer, as ever, is cyclical, resilient, and deeply tied to how and why people choose to gather.
We chat through some standout insights from recent trend pieces, including the idea that Gen Z isn’t “killing beer,” but simply approaching it differently—seeking flavour, quality, and experience over volume. From the supposed rise of the “golden lager” to the continued popularity of hazy beers, we unpack what feels genuinely meaningful versus what might just be hype. We also touch on the resurgence of iconic brands like Guinness, how smart (and sometimes surprising) marketing can shift drinking habits, and why accessibility—both in flavour and format—matters more than ever.
Finally, we turn our attention to what might be heading our way in the UK: a broader range of lager styles, evolving packaging formats, drinks beyond beer, and the continued growth of low- and no-alcohol options. As always, we approach it with curiosity rather than certainty. Whether it’s a smoked lager, a tiny can, or a genuinely good alcohol-free stout, our hope for 2026 is simple: more choice, more inclusivity, and more reasons to enjoy great beer together.
Em Sauter's Forbes Article: https://www.forbes.com/sites/emsauter/2026/01/07/craft-beers-current-trends-show-its-cyclical-resilience/
Lotte Peplow's article: https://www.morningadvertiser.co.uk/Article/2025/12/08/five-us-craft-beer-trends-heading-to-uk/
Vinepair trends article: https://vinepair.com/articles/drinks-trends-to-watch-2026/
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