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Roger Mitchell and Mark Oliver welcome Mike Darcey, former strategic brain behind Sky and ex‑CEO of News UK, for a deep dive into the messy frontier where sport rights, streaming and regulation collide. Using Rupert Murdoch’s quiet war on the NFL as a starting point, they unpack 60 years of antitrust logic, why “no single buyer” rules gave fans more packages but not always better value, and whether in an era of apps, clips and ubiquitous coverage it’s time to let one player own the whole shop again or accept that regulating modern media might simply be impossible to do well.