The Business of the Bachelor
The Bachelor isn't just a dating show — it's a billion-dollar brand built on emotion, competition, and carefully crafted narratives.
In this episode of Zero Distortion, Russ is joined by Lanie L. Latsios, a contestant from Joey’s season of The Bachelor, along with my wife Alisa, a longtime fan of the franchise. Together, we dive into the machine behind the roses — and what happens to the people inside it.
🎙️ We unpack:
➡️ How contestants are selected, prepared, and positioned
💡 The emotional cost of being part of a brand-driven experience
💲 Why fans often miss the business side of reality TV
▶️ How appearing on the show impacts your personal and professional life long after filming ends
This isn’t a recap. It’s a breakdown of what The Bachelor really is — from the inside out.
