In this episode of The C Word podcast I talk about our responsibility to our client as the creative service provider, and how we can set the client and project up for success.
I'll share what I think the future of messaging is in marketing to have more real, honest client relationships that achieve a win, win outcome.
I also talk through the 4 focus areas when it comes to setting your client up for success:
1/ Alignment - Is there alignment between what your client wants and what you’re offering?
2/ Knowledge - What gaps in clarity and understanding do you need to fill?
3/ Actions & Attitude - What does your client need to do and how will they need to behave?
4/ Emotions - What should they expect the journey to feel like?
FIND OUT MORE & SAY HI!
Creative Value Incubator Guest List
