On this episode, Lisa and Kosta talk with the Author of The Revenue Acceleration Playbook and President of Winalytics Brent Keltner.
Brent has more than a decade of experience as a revenue leader in enterprise to early-stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation.
His clients have included Ascend Learning, Credo Reference, DealerRater, Lexmark, Mursion, Ready Education, True Fit, and Verisk Analytics.
This episode is a complete guide to how you and your business can build a million dollars sales system and skyrocket your growth.
Outline:
0:00 - Intro
00:45 - Why did you write the book
02:36 - Using data to your advantage
04:28 - The one-minute salesperson
07:04 - How do you sell when you don’t like selling
10:40 - Why is creating an authentic buyer journey so important
12:22 - How to do prospecting effectively
15:32 - Reaching out to potential clients authentically
20:24 - The best way to learn is by doing
23:40 - Working with ideal clients
26:12 - Should you pick a niche
30:12 - Hubspot's sales process
30:56 - Inbound vs Outbound Marketing
33:15 - How smaller companies can create an authentic sales system
37:04 - Creating a playbook for your business
39:12 - The importance of mindset
40:40 - Outro
Listen on all platforms: https://li.sten.to/becoming
The Revenue Acceleration Playbook: https://a.co/d/ecYilld
Brent's LinkedIn: https://www.linkedin.com/in/bkeltner/
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