Creating content for a sophisticated audience of ultra-rich, entrepreneurial minds, requires a unique set of skills. When your readers are all game-changers in their fields, how do you give them something new to muse over? Well, Worth magazine puts the pen in the hands of the experts themselves. In this episode, editor-at-large of Worth Media, Richard Bradley, explores the marriage of expertise and journalism, discusses the magazine industry’s struggles amid the coronavirus, and offers advice that might help you land your next pitch!