Ep. 43 introduces you to Todd Ballard, co-founder and CMO of ALT Sports Data, which provides proprietary trading solutions focused on alternative sports.
Hear him discuss:
- His experience as an early employee at GoPro, and the journey of going from startup through to IPO
- The world of alternative sports, and what makes their billion-plus fans “a highly engaged, passionate audience group”
- How he and his co-founder validated the idea for ALT Sports Data, which included some brief consideration to the idea of becoming a sportsbook (which an advisor said was “the worst idea”)
- How leagues and data rights holders within alternative sports are looking at the betting opportunity, and why they believe they can bring new audiences to operators
- Following your passion and why keeping “the least amount of daylight between your personal life and your professional life is a good key to success”
Learn more 👇
➡️ ALT Sports Data website
➡️ Todd Ballard on Linkedin
