Ep. 44 introduces you to Alexander Kane, founder and CEO of Sporttrade, which is America’s most dynamic sports betting platform where sports betting meets stock trading.
Hear him discuss:
- Their highly anticipated launch last month in New Jersey, and what the most surprising thing has been so far since going live
- Why he decided not to use traditional odds display formats on Sporttrade, and why he believes that the “Sporttrade format” are the most intuitive odds for people to understand
- The importance of educating customers on the Sporttrade product, which he thinks will “be one of [their] defining challenges”
- The role that partnerships will play in driving customer awareness around the Sporttrade value proposition, such as the current partnership with Unabated
- Why he prioritizes engaging on Twitter when so many other things compete for his time and most other industry CEOs eschew this
- Drawing inspiration from Airbnb by focusing on “doing things that don’t scale” during Sporttrade’s early days, including personally texting customers that have failed deposits
- How he maintains a positive mindset and attitude in the face of skepticism around Sporttrade’s model
Learn more 👇
➡️ Sporttrade website
➡️ Sporttrade on Twitter
➡️ Alex Kane on Linkedin
➡️ Alex Kane on Twitter
